Our dedicated luxury experts are completely in tune with luxury audiences and ways to reach and influence high net worth individuals. We understand the importance of discrete and careful brand communications where less is often more. We’re also ahead of the field in looking at how digital communications are shaping luxury communications of the future. We use the deep marketing expertise of Four Communications to include SEO, media buying, design and digital expertise to our campaigns. Our luxury PR teams work alongside some of the world’s leading travel, property, culture and lifestyle brands. We might be sharing news about the hottest private clubs, the most desirable new hotels in the world, utterly exclusive new properties to buy, or the most interesting exhibitions to visit.
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Since 2014, we have worked with Walpole British Luxury’s internal team to celebrate and promote the British luxury sector, working with over 160 of Britain’s most prestigious brands, all of whom personify the highest standards in quality, style, craftsmanship, creativity and innovation.
Wyndham Hotel Group asked us to produce a 30 second Arabic TVC for the launch of the Wyndham Grand Hotel in Doha. Four managed the lifecycle of the project – from initial storyboard production through to filming on-site, sourcing talent and post production.
Four worked hard to produce stunning creative which reflects this rare and beautiful Venetian Palazzo.
Four’s market knowledge and experience is unrivalled and has been invaluable to the success of our campaigns.
PGA Catalunya, one of the world’s leading golf resorts, appointed Four in 2012 to manage all media planning & buying outside of Spain. The campaign’s primary aimed was to promote the development’s luxury apartments and villas. Four adopted a two-pronged approach consisting of pan-regional media in order to reach global HNWIs as well as indigenous media in the UK, France, Switzerland and Middle East in order to target HNWIs in these primary target markets.
Four has been indispensable for our pan-regional and indigenous media requirements.
Four came up with the creative concept, “Italy with a Twist” for client South Tyrol who wanted a marketing campaign to distinguish itself as a leading visitor destination in north-east Italy. The end product was a series of engaging, striking advertising promoting the destination’s food, leisure and sporting offerings. To date, the concept has been deployed across print and online advertising and has been rolled out in other European countries.
Four handles the international corporate profiling for the Sotheby’s International Realty worldwide brand. We also handle the PR for individual affiliates offices globally, including the US, Bahamas, Venice and Barbados, encompassing the properties of many high profile celebrities including Valentino’s home in Italy, Versace’s house in Milan, the largest apartment in Barbados and a converted palazzo in Venice.
Four handles the PR for One Sotheby’s Realty in Miami, building the profile of landmark projects including One Thousand Museum, Zaha Hadid’s first residential tower in the west and The Ritz-Carlton Residences, designed by Piero Lissoni. We secure extensive national and international property, travel and lifestyle editorial coverage to promote One Sotheby’s Realty and its outstanding projects to high net worth audiences, as well as international corporate profiling for One Sotheby’s Realty across Europe, Asia Pacific and the USA.
Four helps position Monte-Carlo Beach Club Saadiyat’s reputation as the number one destination for relaxation, health and wellness by day, whilst presenting Sea Lounge, the club’s al fresco nightspot as Abu Dhabi’s most exciting party venue by night. Four has hosted key editors from The National, Time Out Abu Dhabi and Abu Dhabi Week as well top social media influencers including fashion bloggers and writers for luxury and lifestyle titles. We achieved more than 100 pieces of coverage during first six months of the campaign.