We offer a fully integrated service, with a team of communications experts devising creative concepts to fit any brief, where passion for food and drink is at the heart of our work. Our successes include developing campaigns and profile opportunities for top chefs, destination food boards and a variety of producers and growers, all delivered with expertise to relevant audiences. Our services include PR, media relations, social media, creative and digital campaigns, sponsorship and media planning & buying.
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Four came up with the creative concept, “Italy with a Twist” for client South Tyrol who wanted a marketing campaign to distinguish itself as a leading visitor destination in north-east Italy. The end product was a series of engaging, striking advertising promoting the destination’s food, leisure and sporting offerings. To date, the concept has been deployed across print and online advertising and has been rolled out in other European countries.
Four promotes Hand Picked Hotels, the collection of award-winning country house hotels across the UK, working with CEO and Chairman Julia Hands. We place business stories, travel features and profile interviews, achieving excellent coverage across national, consumer and key trade media.
Four is helping to position Sweden as one of the world’s leading food and lifestyle destinations, demonstrating how tradition melds perfectly with innovation.
Four devised a strategy to position the relatively unknown Italian region of South Tyrol as one of Italy’s undiscovered gourmet gems. Successes include creating experiential events showcasing the unique destination via food and wine traditions. One accomplishment involved showcasing typical dishes cooked by restaurateur Norbert Niederkofler and his prodigy Giorgio Locatelli, with wines matched by the South Tyrol Wine Association.
Four devised a strategy to highlight Raymond Blanc OBE’s longstanding investment in apprentices and worked closely with the London Mayor’s office and the London Food Board on the creation of the Mayor’s Apprenticeship campaign in the service industries
For more than half a century InterContinental Hotels has been synonymous with glamorous travel and local expertise that enriches guest experiences. To highlight this, Four developed and designed a series of glossy ‘Insider Guides’ which collate insights, tips and recommendations from hotel concierges, F&B managers and industry experts in English and Arabic. Topics range from travelling in style, travelling with kids and hosting the perfect business dinner.
Four helps position Monte-Carlo Beach Club Saadiyat’s reputation as the number one destination for relaxation, health and wellness by day, whilst presenting Sea Lounge, the club’s al fresco nightspot as Abu Dhabi’s most exciting party venue by night. Four has hosted key editors from The National, Time Out Abu Dhabi and Abu Dhabi Week as well top social media influencers including fashion bloggers and writers for luxury and lifestyle titles. We achieved more than 100 pieces of coverage during first six months of the campaign.