We have worked across Greene King's sponsorship portfolio since 2007, developing PR and sponsorship leveraging for the brand as Official Beer of England Rugby, Harlequins, Wasps and Sale Sharks.

We led the engagment and activation of Lawrence Dallaglio as brand ambassador, allowing Greene King to leverage associations with the Six Nations and the British and Irish Lions.

We developed the 'A pint with ...' events and created consumer, trade and media activity around key matches during the season including the Six Nations and Autumn Internations, as well as a fun link with the 2010 FIFA World Cup which saw 470 pieces of coverage over the 2010/11 season.