We promoted Barclaycard’s sponsorship of the World Freerun Championships which took place in Trafalgar Square, London.

 

PR coverage increased by 287% on the previous year and a proactive social media campaign saw: 200,000 people reached through Twitter; 240,000 visiting You Tube to view the virals; and 15,000 people registering to tickets for the event via Facebook.

 

The campaign was short-listed at the Sports Industry Awards.