We promoted Barclaycard’s sponsorship of the World Freerun Championships which took place in Trafalgar Square, London.

PR coverage increased by 287% on the previous year and a proactive social media campaign reached 200,000 people through Twitter, saw 240,000 visit You Tube to view the virals and 15,000 people register for tickets for the event via Facebook.

The campaign was shortlisted at the Sports Industry Awards.