Sustainability

The last five years marked a step change for sustainability. Environmental issues moved from fringe to mainstream - rising up the agenda of the boardroom, the political world and the media to take a place at the forefront of the collective consciousness. 

Today –even in times of economic turmoil - the environment and all things sustainable are now more than in vogue, they are integral to our economic planning, our legislative framework and our day-to-day lives.

With this has come a commensurate increase in corporate world’s desire to be seen to respond - be it for competitive advantage, brand development, risk management or the bottom line.   It has also, perhaps unsurprisingly, seen a maturing in the approach to environmental management with the development of markets for carbon trading and the quality of environmental reporting being good examples.

With more organisations looking to trumpet their environmental credentials the fight for column inches is ever keener. Meanwhile the media have become ‘savvy’ about the latest grand green project leading to a drive into ABTL spend and social networking campaigns. The knock-on effect is that communications have to become increasingly sophisticated and able to stand close scrutiny. Transparency is the watchword:  honest reporting, not over reporting, sits at the heart of a good communication strategy.

From sustainability consultancy to hard hitting campaigns, Four Communications has the team to deliver.