The last five years marked a step change for sustainability. Environmental issues moved from fringe to mainstream - rising up the agenda of the boardroom, the political world and the media to take a place at the forefront of the collective consciousness.
Today – even in times of economic turmoil – the environment and all things sustainable are now more than in vogue, they are integral to our economic planning, our legislative framework and our day-to-day lives.
With this has come a commensurate increase in the corporate world’s desire to be seen to respond – be it for competitive advantage, brand development, risk management or the bottom line. It has also, perhaps unsurprisingly, seen a maturing in the approach to environmental management with the development of markets for carbon trading and the quality of environmental reporting being good examples.
With more organisations looking to trumpet their environmental credentials, the fight for column inches is ever keener. Meanwhile the media have become savvy about the latest grand green project leading to a drive into ABTL spend and social networking campaigns. The knock-on effect is that communications have to become increasingly sophisticated and able to stand close scrutiny. Transparency is the watchword: honest reporting, not over reporting, sits at the heart of a good communication strategy.
From sustainability consultancy to hard hitting campaigns, Four Communications has the team to deliver.
Project: Radio Taxis Group
Radio Taxis Group is a pioneer of green public transport. In 2005 it was the first transport company to become CarbonNeutral®, offsetting emissions from its fleet of over 3,000 black cabs. Since then RTG has worked to cut its carbon footprint and minimi
Project: Greenergy International Ltd
Greenergy is the UK's largest independent oil company with a 10% share of the UK road fuel market and half of the total biofuels market. The business and brand are built on its sustainability credentials.