Cracking the code for the OFT
Four’s work for the OFT’s Consumer Codes of Approval Scheme (CCAS) aimed to safeguard the interests of consumers and inform business partners.
Working alongside the trade associations holding the code, we developed B2B and B2C angles for individual sectors.
Recruiting consumer champion Lynn Faulds Woods for the campaign, we delivered consumer rights stories for national media and high impact broadcast coverage from commissioned research.
