A PR campaign to celebrate Noddy’s 60th Anniversary Year and the first ever Noddy Week with a new book launch, art exhibition and a new online storytelling app.

 

The campaign achieved a broad range of national pick up including an exclusive in the Mail on Sunday coinciding with two live interviews on BBC Breakfast TV/BBC News 24, followed by a double page colour feature in The Sun the next weekend.

 

£400,000 PR value + ROI of 50:1.