Bringing Families Together
Four launched the UK’s first National Family Week, promoting the largest coalition on family issues coordinating activity with 150 partners and sponsors to support more than 4000 events across the UK.
More than 2300 media hits including front page coverage and a double page-spread in the Independent on Sunday.
Supported by a five-day promotion on This Morning, competition with Daily Mail and an exclusive week-long programme with Sky’s Real Lives channel.
Total PR value of over £5 million.
