Chinatown London
Four manages the integrated PR, digital and marketing activity for London’s Chinatown, working with key stakeholders to drive footfall to the iconic London destination.
Coverage ranges from reviews and features across key London and national media including Shortlist, Daily Candy, the Daily Mail and Metro.
Website traffic in 2010 increased by 62% on 2009 and the consumer database grew from 731 to 3978. The online community continues to grow through ongoing engagement through social media channels.