Positioning a challenger brand
Integrated PR and public affairs programmes have secured TNT Post’s position as Royal Mail’s main competitor.
The regulatory and corporate profiling programmes support lobbying for a level playing field and debunk competition issues for national media, MPs and stakeholders.
Successful lobbying outcomes on VAT equalisation zonal pricing and the Postal Services Bill 2010.
Integrated with frequent national print and broadcast coverage addressing the regulatory issues.
...underpinned by business, trade and regional coverage, meeting the client’s business and reputation objectives.