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Utell Hotels & Resorts appoints Four

1 February 2007: Four Communications has been appointed by Utell Hotels & Resorts to deliver a public relations, marketing and media buying programme in the UK and select international markets. Utell is a hotel representation and marketing services company, and has just launched a new marketing strategy for its member hotels.
Four will assist Utell to roll out its new consumer facing product by handling the design of marketing materials, promoting the launch to press and conducting the media buying campaign. Last month saw the Four team launch Utell Collections and Niche Brands at the world's largest travel show - ITB – in Berlin.
Lis Griffiths, head of travel PR at Four Communications, said: "Utell is a really exciting and high profile travel company, which offers something a little different in a very dynamic industry. We're looking forward to working with them on what promises to be a very creative programme."
For more information please contact:
Lis Griffiths, head of travel PR - Four Communications

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