Abu Dhabi, UAE - 27 January 2010: Four Communications’ UAE team has been helping Flash Entertainment, Abu Dhabi’s leading event management company, and the Ultimate Fighting Championship (UFC) to announce an historic event in Abu Dhabi. The Four team masterminded a press conference at Abu Dhabi’s iconic Yas Hotel and managed media outreach to announce UFC 112 which will take place on 10 April 2010.
UFC will make history as the world’s greatest indoor sporting event goes outdoors at the Concert Arena, Ferrari World, Yas Island. Topped by a double main event, two UFC world titles will be on the line at UFC 112. First, UFC lightweight champion BJ “The Prodigy” Penn puts his belt on the line against No.1 contender Frankie “The Answer” Edgar. Then UFC middleweight king Anderson “The Spider” Silva defends his crown against fellow Brazilian striker, Vitor “The Phenom” Belfort. As well as two fascinating UFC title clashes, the UFC’s first venture into the Middle East region will also showcase an intriguing battle of legends as UFC icon Matt Hughes locks horns with Renzo Gracie at welterweight.
Four partner Einir Williams comments:
“It is fantastic to work on another project with Flash Entertainment in Abu Dhabi – they put on the best events in the region. We have been lucky enough to work as the PR advisors on high profile projects with them including Yasalam, the entertainment programme around the F1 weekend in Abu Dhabi featuring Beyonce, Timbaland and Aerosmith, the Capitala World Tennis Championship and one-off concerts with artists including Andrea Bocelli and Rihanna.
“It was very exciting to work along the UFC organisation in Abu Dhabi for this announcement and meet some of the names who have masterminded the world’s fastest growing elite sport along with some of the best fighters in the world. The media interest has been immense and we’re looking forward to the main event in April.”