Consolidated PR proved to be on the right track recently with the launch of a campaign for client Network Rail.
‘Switch Off’ is an initiative exploring why young girls are currently dismissing the idea of pursuing engineering as a career option. The campaign, underpinned by research from child psychologists at consultancy Innovation Bubble, is helping Network Rail to take action on addressing the gender gap in the industry. It involves a dedicated education outreach programme using existing successful female engineers as positive role models.
The regional education launch event, whereby local schoolgirls went behind the scenes and got hands-on to learn about the life of a rail engineer, was covered exclusively by York Press, and further highlights included BBC Radio 4 and City AM.
And it’s full speed ahead, with the second campaign already pulling out of the station this week. Using Small Business Advice Week as a hook, Growth Hubs is aimed at an SME audience and highlights the commercial benefits of being located close to a rail investment project.