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SweetBeam appoints Four Communications to deliver PR strategy

Individual marketing firm SweetBeam has selected Four Communications to develop its external communications strategy and drive its public relations programme in the United Arab Emirates and internationally.

SweetBeam is the market leader in individual marketing to increase revenue and profit from in-house guests at luxury five star hotels and resorts. SweetBeam, with an intelligent service offering, is a full service partner for hotels and provides a range of revenue-maximising opportunities via services such as targeted in-room marketing, guest behaviour intelligence and staff coaching.

Four Communications will work to to increase awareness of SweetBeam’s unique service offering, manage its press office and build the SweetBeam brand among target audience groups.

Offering strategic consultancy and practical support across the complete communications spectrum, Four Communications recently celebrated its tenth anniversary in the Gulf. In November 2013, Four was named the Middle East PR Agency of the Year.

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