1st August 2006: Four has been appointed by Snow Leopard Vodka to launch and promote it in the UK market. Snow Leopard is a premium quality vodka made from natural Spelt grain. Four's remit includes media relations with consumer lifestyle, retail and drinks trade media. Four will also be working with retail outlets such as Harvey Nichols and Harrods as well as London's exclusive cocktail bars including Sketch, Hush, Light Bar St Martin's Lane and No 1 Aldwych to undertake co-promotions. Eight flagship bars have been selected to create their own Snow Leopard Vodka cocktails. One of Snow Leopard Vodka's key points of difference is its ethical credentials. The brand will donate 15% of profits to the Snow Leopard Trust.
Stephen Sparrow, Chief Executive of Snow Leopard Vodka said, "Snow Leopard Vodka is a premium drink with a conservation message. We hope to ensure the survival of this critically-endangered animal. Four's cross-discipline expertise will enable us to communicate across different media and reach our desired audiences".
Alun James, managing director, Four Sports Marketing & Sponsorship said "Snow Leopard Vodka has had tremendous take up in the up-market London clubs and we are working very hard to drive the quality and conservation messages to consumers".
For further information please contact:
Laura May, account executive - Four Sports Marketing & Sponsorship
T: 44 (0)870 066 8718
Stephen Sparrow, chief executive - Snow Leopard Vodka
T: 44 (0)20 8047 4019