Four bgb, the travel specialist division of Four Communications, has been appointed by Singapore Tourism Board (STB) as its UK Public Relations agency.
Four bgb will work alongside STB’s team in London and its other global PR agencies to develop key messages and strategic campaigns in the UK market. The appointment follows a comprehensive review of PR in the UK.
Singapore continues to be one of the most attractive, progressive destinations and is constantly ranked as a must visit country. With the appointment of Four bgb, STB will tap into their vast industry knowledge, strong media relations and expertise in social media to develop integrated campaigns to highlight all there is to see and do in cosmopolitan Singapore.
Stephanie Yong, Area Director Northern & Western Europe said of the appointment “We were impressed and excited by Four bgb’s strong and comprehensive proposal. Debbie and her team presented a very compelling pitch and demonstrated that they understood STB’s interests. Their proposal was very much aligned to STB’s objectives and we are looking forward to working together with Four bgb to profile Singapore as a must-visit destination in South East Asia.”
Four bgb is the UK’s leading travel PR and representation division within Four Communications with more than 20 years of experience in destination communications. Natalie Amos, Four bgb associate director will lead the UK campaign working closely with account manager Johara Chambers, and social media account director Ruth Haffenden.
The team confirmed that the agency remit includes launching a number of travel, lifestyle, MICE and social campaigns for STB during 2013 and beyond working to amplify the diverse melting-pot of culture that makes Singapore so unique.
Four bgb managing director Debbie Hindle says "We are absolutely thrilled to have the opportunity to represent Singapore. The pioneering Your Singapore brand campaign gives the role of communicating this vibrant visionary city into the hands of Singapore people. Our task will be to bring those voices, thoughts and passion to life."
For further information about Singapore please visit www.yourSingapore.com/
For further information please contact Johara Chambers and Natalie Amos at Four bgb, the press office – firstname.lastname@example.org / 0870 626 9000