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Senior creative team from Diamond Conspiracy bolsters Four Communications’ property marketing offering

London, 1 February 2016:  The three-strong senior management team from creative agency, Diamond Conspiracy, has joined independent integrated agency, Four Communications Group (Four), bolstering its already established property marketing practice. The agency’s creative and digital team is now 30-strong.  

Client services director, Piers Bracher, creative director, John Scully, and creative services director, Jonny Campbell, have all taken senior positions and will play an integral role in driving excellence within the agency’s specialist property marketing offering. 

Diamond Conspiracy was founded as Diamond Advertising in 2004 by Piers Bracher. He previously held roles at McCann Erikson and Lowe Howard-Spink.  Jonny Campbell joined from Two Feet South in 2007 and was previously with Blueberry. And in 2011 the agency rebranded as Diamond Conspiracy and John Scully joined as creative director. He has held similar positions with BBDO, AMV, FCB and McCann. Diamond Conspiracy clients have included PWC, Rocco Forte Hotels, Berkeley Homes, Theo Fennell, Pandora and the recent rebranding of The Ritz London. 

Four has over 600 clients, employs more than 200 people in total in the UK and the Gulf, and bills in excess of £20 million of fees per annum. The agency has a particular strength in the travel, property, financial services and public sectors. The creative and digital offering includes design and branding, advertising, marketing, web design & build and digital marketing, underpinned by a large PR and media planning and buying team. 

Four’s property clients include estate agents and developers from all over the world including Savills, St George, Knight Frank, Winkworth, London Square and U.S. real-estate giant, Greystar. 

Group managing director, Andrew Jack said: 

“We are really pleased to welcome the Diamond Conspiracy team to Four, and strengthen our senior creative and branding offer within property marketing. The Diamond team has an excellent track record in large and small agencies alike, and with their experience and expertise working for lifestyle and premium brands, will really bring an added dimension to understanding and meeting the requirements of our property clients.”  

Four has announced three acquisitions in recent months since it successfully secured a £10 million investment of equity finance from BGF (Business Growth Fund), the UK’s most active provider of growth capital to small and mid-sized businesses.  As part of the investment, Four also secured an additional debt facility from HSBC.  In September Four acquired Welsh design and PR agency, FBA; in August financial & professional services agency Broadgate Mainland; and earlier this year it acquired healthcare media planning & buying agency MSA Media. 


Photos: Available on request

For further information:

Andrew Jack, group managing director –


About Four Communications Group

Four is a leading integrated agency headquartered Four Communications Group with offices in London, Edinburgh, Abu Dhabi and Dubai. The company employs more than 200 staff and has over 600 clients including Etihad Airways, The Man Booker Prizes, Sotheby’s International Realty, InterContinental Hotels Group and American Express.  Its key services include public relations, public affairs, marketing, sponsorship, digital & content & media buying with a particular focus on the property, travel, culture, healthcare, financial services and public sectors. 

Twitter: @fourcomms

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