1 August 2005 : Four Communications has been appointed by Robert Half International (RHI) to create and implement a targeted corporate and consumer PR programme to increase its brand profile in the UK and that of its specialist divisions Robert Half Finance & Accounting and OfficeTeam. The programme will build on the reputation among business and financial audiences of Robert Half Finance & Accounting, the division serving temporary and full-time professionals. The consumer programme will look to promote the work of OfficeTeam, the division serving the highly skilled temporary administrative market. In addition, Four Communications will work with the network of over 30 RHI offices around the UK, to increase the exposure of the brand in the regional media. Four will run a full service press office for RHI in the UK, offering journalists a one-stop-shop for news on career and staffing trends and expert comment on the industry. Four will also look to promote RHI's annual salary surveys carried out among the accounting, finance and administrative fields. Among the largest and most comprehensive surveys of their kind, they not only provide an industry benchmark but also a candid insight into the motivations of UK professionals and uncover serious issues affecting businesses.
Nicolette Beeston, PR manager at Robert Half International said: 'The Four Communications team convinced us that they understood our brand and are committed to communicating our offering to the business community and consumers in a creative and professional manner. Businesses and candidates come to us for our personalised service and guidance, and we know that we will receive the same support from the PR team at Four.'
The Four team will be led by managing partner Nan Williams, supported by associates Rachel Hall and Greg Moore, account director Matthew Cain and executive Ben Thomas.
Nan Williams, said: 'We are excited and motivated about the programme that we have created to build the profile of RHI in the UK. We have the contacts and experience to deliver and RHI has the expertise and industry knowledge - it's a great partnership and we look forward to building the foundations for a strong future together.'
Four Communications won the contract after a competitive pitch and the work begins immediately. The fee for the programme is undisclosed.
For further information please contact: Rachel Hall, associate - Four Communications T: 44 (0)870 420 3219