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On the road with the 100-day Rugby World Cup Trophy Tour

The England Rugby 2015 team at Four scored this week, successfully completing the 100-day Rugby World Cup Trophy Tour.

The campaign, culminating in the opening ceremony at Twickenham this evening, was kicked off with a launch event featuring Prince Harry and Jonny Wilkinson in June. Since then, the Webb Ellis Cup has been taken across Scotland, Ireland, Wales and England, flanked by a member of Four at all times.

As well as passing through some of the most iconic sites in the UK and Ireland, the trophy has covered 9,000 miles, reached 100,000 people and featured at 300 events including each Host Venue, Team Base and rugby clubs countrywide.

The final stop before the tournament was a passing through 10 Downing Street, where Women’s Rugby World Cup 2014 winner Maggie Alphonsi and England Rugby World Cup 2003 captain Martin Johnson found themselves with a full back in the form of Prime Minister David Cameron.  

Four managed the campaign and media throughout, generating over 800 pieces of coverage.

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