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P&O Cruises takes Four Communications on board for 175th anniversary consumer campaign

On July 3, 2012, a remarkable “Grand Event” will unfold in Solent Water, off Southampton.
For the first time ever, all seven ships in the P&O Cruises fleet will converge in formation together, to mark the high point of a year’s celebrations for the cruise line’s 175th Anniversary, as one of Britain’s oldest  and most famous brands. Each  ship will then depart on its own Grand Event Cruise to different parts of the world, in a glittering evening flutterfetti send off.
Four Communications has been appointed to work alongside P&O Cruise’s in-house PR department to handle a  consumer programme, and to co-ordinate news and picture media logistics for the Grand Event. P&O Cruises PR  team will retain all liaisons with travel editors, cruise writers and the travel trade press.

Starting life as The Peninsular Steam Navigation Company with a lucrative Admiralty contract to carry mail to the Iberian  Peninsula and beyond, the company developed into cruising as P&O Cruises. Their ships have been launched by HM The Queen; HRH Princess Royal (on two occasions); Dame Kelly Holmes; Dame Helen Mirren; Darcey Bussell and Dame  Shirley Bassey.
“We are delighted to draft in the proven creative powers of Steve Gebbett and his team at Four Communications to add extra consumer firepower to our very special year and “Grand Event” in 2012,” said P&O Cruises public relations head, Michele Andjel
“P&O Cruises always does things in style and as Britain's favourite cruise line it will be a momentous and celebratory year for all our passengers and crew. The Grand Event will be a very special, historic occasion.”
For further details of the “Grand Event Cruises” and all other 175th Anniversary year P&O Cruises holidays go to, call 0845 3 55 4444 or see a travel agent
For further press information or high res version of picture and logo above,  please contact:
Michele Andjel,  Tel 023 8065 6653 or 07730 732 072
Kate Rist, Tel 023 8065 6652 or 07730 732 065
Steve Gebbett, Tel 020 3023 9063 or 07812 149455


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