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Passenger Shipping Association calls onboard Four Communications

Four Communications has been appointed to handle consumer and corporate PR for the Passenger Shipping Association (PSA) following a four-way agency pitch.

The trade association for the cruise and ferry industry in the UK, the PSA represents 37 cruise lines which this year will carry 1.5m UK residents on cruises and 17 ferry companies serving over 40 million passengers each year.

The wide ranging brief aims to extend the awareness of the value and convenience of sea and river travel beyond the travel press into the lifestyle and broadcast media; to emphasise the broad audience appeal, inclusive value and extensive facilities offered on modern cruise and ferry ships, and to advise on issues management.


Four will replace bgb which has worked for the PSA for the past 11 years.

The PR review and pitch process was staged by the PSA’s new director of PR, Penny Guy, who commented:

“bgb has served the PSA well for a long time during which the industry has expanded considerably. We now think it is time to aim for a larger share of voice, across a broader media base for the cruise and ferry sector as a powerful contributor to leisure and business travel. Our PR committee felt that Four Communications gave the most intelligent and creative response to our brief, and the decision to appoint them was unanimous.”

Tim Lewis, partner, Four Communications said:

“In today’s economic climate consumers are looking for best value, superb facilities and less hassle. On all these counts the UK’s cruise and ferry operators have a product second to none and we very much look forward to working with the PSA to further raise the industry’s profile.”

Four Communications has been involved with two high profile projects for individual cruise lines earlier this year - the naming of P&O Cruises Ventura by Dame Helen Mirren in Southampton, and the Carnival Splendor launch by Myleene Klass in Dover.

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