You are here

Number 4 ranked digital agency Four Communications appoints new head of Digital

 London, 23 August 2011:  Leading independent integrated agency, Four Communications, today announced the appointment of home grown talent, Luke Alexander, as its new head of Digital. The £15 million turnover agency offers services spanning public relations, public affairs, marketing, sponsorship, design and digital. It was named as the 4th ranking digital agency in PR Week’s digital league table earlier this year with digital income exceeding £3 million.

The appointment marks the start of a further growth and investment phase in digital at Four as the agency prepares to celebrate its 10th anniversary. The agency has seen explosive growth right across the digital spectrum from website build to SEO to multimedia content. Social media is an area where growth has been fuelled further by Four’s acquisition of leading travel specialists and social media pioneers, bgb, last year.
Luke has seen a meteoric rise at Four since joining the company’s graduate scheme in 2006. Last year he was named as one of PR Week’s 29 under 29 most promising young professionals in the PR industry and was a finalist in the publication’s annual awards in the Young Communicator of the Year category. He has worked in many of the agency’s practices including PR and public sector and he helped to set up Four’s office in Abu Dhabi where he worked for two years. Most recently Luke has been business development director for the Digital and Integrated Content practices and has also led a range of projects for clients including UnLtd, Flash Entertainment, Millennium & Copthorne Hotels and The British Library.
As a talented developer himself with over 10 years experience, Luke is aiming to enhance further the agency’s technical capabilities.  Plans to launch a mobile offer and a digital practice in the Gulf are underway and the agency is actively recruiting in London and in the UAE.
Commenting on the appointment, Four Communications managing director Einir Williams said:
“Luke is an exceptional talent. It is rare to find someone who both understands the technical nature of digital work and is an excellent communications practitioner at the same time.  As an agency that has always been ahead of the game in digital, we are looking forward to even further growth in this area under Luke’s leadership.”
Luke added:
“I’m extremely proud to be taking over such an incredibly talented and ambitious team, at such an exciting time for the agency and for the digital industry at large.  Having been part of the team’s evolution over the last five years, I know first hand its potential to develop creative, technically brilliant campaigns and assets.  In the years to come I hope to build on our reputation for quality and creativity, grow the team in key areas such as mobile and work even more closely with the rest of the agency as part of our industry-leading integrated offer.”
Four first established its digital offering in 2003 and now boasts a 15-strong dedicated team working across web development, social media, online PR, SEO and multi-media content. The agency has developed its own suite of online communications management tools called The Centre used by over 20 companies in the UK and the Gulf.  Digital clients include Lloyds TSB, Chinatown, Orpic (part of Oman Oil), Exodus Travels, The British Library and Greene King IPA. Four Communications’ digital team also designed and built the consumer facing website for the 2011 Census.
Current head of Digital, Phil Ryan, is leaving the agency to head up a small team at PR agency 3 Monkeys.
Four Communications is celebrating its 10th anniversary this November. The agency has seen phenomenal growth rising to number 28 in the PR Week League Table in 2011 and its number of employees increasing from seven in 2001 to 130 today. The company has offices in London, Liverpool, Abu Dhabi and Dubai.  Earlier this year, Four Communications announced its acquisition of market leading travel PR and marketing agency, bgb.

You might also like