Today saw the launch of a major new brand in Oman – with Four Communications heavily involved at all stages.
Orpic, the new name and brand for Oman Oil Refineries and Petroleum Industries Company, was launched to 1,600 employees at events in Muscat and Sohar. The company has been created from the integration of Oman Refineries and Petrochemicals Company LLC (ORPC), Aromatics Oman LLC (AOL) and Oman Polypropylene LLC (OPP)
In a fully integrated campaign, Four Communications worked with Orpic on all levels, from development of the company’s brand strategy, to creation of the new name and visual identity, to the roll out.
Four’s team was implanted into the company over three months, working with Orpic’s Stakeholder Engagement and Communications Taskforce on the brand and communications project. Together, the Taskforce and Four involved more than 600 employees in the brand development process.
Mr. Musab Al Mahruqi, Chief Executive Officer of Orpic, said:
“The launch of the new name and company brand marks another step in the evolution of this company into an integrated Omani refining and petrochemicals business we are proud of.
“Our new brand identity is fresh and modern, and represents perfectly our position as a modern and forward-thinking company.”
Ray Eglington, managing director of Four Communications Group, said:
“This has been a truly integrated communications campaign, with th
e brand and communications reflecting the views and aspirations of the company’s
“Orpic is a simple, clear and distinctive identity, which will stand out in Oman and across the sector.”
Orpic’s Communications Taskforce – including Mohammed Al Mujaini, Ahmed
Al Naqbi, Omer Al Fadl, Abdulrahman Al Yahyaee, Lujaina Al Rumhy, Prue Drever and David Keat – was supported by Four’s creative, digital, marketing and public relations teams.
The new brand launched with major employee engagement events, a wide range of collateral, national advertising and a new website, www.orpic.om, all in Arabic and English.