-Retained agency to support hotel group’s rapid growth in the Middle East
19 April 2011 – Abu Dhabi, UAE: Millennium & Copthorne hotels, one of the world’s largest hotel companies with more than 120 owned and managed hotels in over 19 countries, has appointed Four Communications, the independent integrated agency, as its retained agency to develop the group’s corporate communications strategy and drive its PR programme across the Middle East and North Africa.
From the start of April 2011, Four Communications will provide an active press office service, as well as develop strategies, policies and creative campaigns for Millennium & Copthorne’s corporate head office for the Middle East based in Abu Dhabi.
This appointment signals the hotel company’s intension to continue to increase its market share in the Middle East, as well as its commitment to supporting hotel owners and driving bookings. Its portfolio of brands includes Grand Millennium, Millennium, Copthorne, and Kingsgate, and the group operates 12 hotels in the Middle East. With 40 new properties due to open and management agreements signed, Millennium & Copthorne is expected to grow significantly in the coming years. The integrated communications campaign will support new and existing properties whilst boosting brand awareness through creative projects across traditional and online channels.
Ali Lakhraim, Chief Executive Officer of Millennium & Copthorne Hotels and Resorts, said:
“This move is set to take our communications with our guests, partners and the general public to the next level. We are poised for a period of strong and steady growth with several new properties in the pipeline, and we want to tell the world about it. With the support of Four Communications, we will put in place the foundations for a world class communications programme, allowing us to reach the right audiences through the most appropriate channels.”
Ray Eglington, Managing Director – International of Four Communications said:
“Following our recent acquisition of bgb, the UK’s largest travel & tourism PR and representation agency, we are one of the largest independent consultancies in the sector. Across our offices in the Middle East and the UK we have experience of working with organisations in every part of the travel and tourism industry. Adding Millennium and Copthorne Hotels and Resorts to our list of clients in the Middle East is a pleasure and a privilege.”
About Millennium & Copthorne
Millennium & Copthorne Hotels plc is one of the world’s largest hotel companies with more than 120 owned and managed hotels across Asia Pacific, Europe, North America, and the Middle East and North Africa. The group has a portfolio of brands which serve different market segments, representing quality and value in every class. In MENA, Millennium & Copthorne operates 12 hotels, and 40 agreements in place. With the motto “you are the centre of our world”, Millennium & Copthorne is committed to a customer-centric philosophy while ensuring returns for investors and owners.
For further information, please contact:
Andrea Gissdal / Mustafa Al-Sheikhly
+971 55 980 6697 / +971 55 985 3370