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Marketing Macy’s masterchefs

The Four bgb team recently joined forces with US leading fashion and cosmetics retailer, Macy’s, to launch an ambassador programme in the UK as part of a trade sales mission raising the profiling of the retailer as a tourism destination for all UK visitors.

Taking over Jamie Oliver’s Recipease in Notting Hill, the team bought a taste of the USA to London, welcoming 30 key travel sales staff to a MasterChef-inspired evening. Each team was tasked with learning to cook the perfect American steak dish, with in-house chefs on hand and Macy’s representatives primed for voting.

The evening received rave reviews from attendees who went away with, not only new cooking skills, but a better knowledge of the new developments across all of Macy’s 700 stores, and the new food hall experiences in their NYC and San Francisco stores.

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