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Liverpool Capital of Culture 2008 appoints Four

7 February 2008 : Four Sports, Arts & Sponsorship has been appointed as one of the agencies to work with the Liverpool Culture Company to promote Liverpool as the European Capital of Culture in 2008. The appointment was made following a tender process and competitive pitch in November 2007 involving four other agencies.

The initial six month programme will target UK consumer and business media to drive consideration of Liverpool as a destination and to increase visitor numbers. The brief also includes raising awareness of the positive social and economic impacts the year long festival will have on the city.

Rachel Clarke, Four's Head of Arts will lead the account, reporting into Paul Newman, Liverpool Culture Company Communications Director. The team will also have the support, resources and local insight of Four's Liverpool office led by Alun Hayes.

Paul Newman said: 'I was impressed by Four Sports, Arts & Sponsorship's strategic insight, audience segmentation and the obvious strength of a talented team.'

Rachel Clarke said: 'The quality and diversity of the Capital of Culture programme, combined with the city's rich cultural legacy and recent regeneration, makes Liverpool the place to be in 2008. We look forward to helping the city tell its story.'

Four Sports, Arts & Sponsorship will work alongside Bolton & Quinn and LD Communications who will fulfil separate PR briefs.

For further information please contact: Rachel Clarke - head of arts T: 0870 066 8733 E:

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