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Launching London Sport

Our sports & sponsorship team recently took on a key role in the launching of London Sport, a new agency responsible for grassroots sport in the capital. London Sport has a bold ambition to get 1 million more people active in the city by 2020.

The team was heavily involved in the strategic planning, organisation and delivery of the event which was attended by key stakeholders involved in sport across the country, including Mayor of London, Boris Johnson.

The event was a great success with positive feedback from all who attended, and excellent coverage across a range of media managed by Four on the day.