London, 7 June 2011: French based transport providerKeolis has appointed Four Communications to raise the media and stakeholder profile of its UK arm ahead of a planned expansion of its business in the country over the next two years, after a three way pitch in May. The company – majority owned by French rail operator SNCF – already runs four UK rail franchises in joint ventures (including Southern, South Eastern and London Midland) and is targeting new rail and Light Rail business starting with the InterCity West Coast Franchise, for which Keolis in partnership with SNCF pre-qualified in April, and the Nottingham Express Transit where it is part of the Nottingham Tramlink consortium recently announced as preferred bidder.
Keolis UK MD Alistair Gordon, who is leading the company’s expansion, said: “Keolis with 47,000 employees across 12 countries is a world leading public transport provider. But despite having run successful services in the UK since the mid-1990s we are not as well known here as we should be. We have tasked Four with ensuring that we become better understood as a world class provider of passenger services with long standing and proven experience in the UK.”
Four’s public affairs Director Jim Dickson, who will lead the account, reporting to Alistair Gordon and International Marketing Manager Colin Lea said, “The government has made better value for money and improved passenger services on the UK rail network key priorities; we’re delighted to be working with Keolis UK to show how they are helping to deliver these improvement to the UK market.”
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Notes to editors:
1. About Four
Four Communications was set up in 2001 based on four core principles…experience, passion, intelligence, commitment. These are the principles which underpin all our client programmes and define the way we run the business.
We have a two-centre strategy, based in the United Kingdom and the Gulf, from which we deliver local and international campaigns for a wide range of clients in the public and private sectors.
Just nine years on we have consistently proven ourselves to be one of the fastest growing communication agencies in both the UK and the Gulf. We now have 140 staff covering every communications discipline.
We are a fully integrated agency spanning public relations, public affairs and sponsorship and have our own in–house creative teams delivering digital, design, web, corporate publishing, events, marketing and media planning and buying. This means clients get an unrivalled service, matching their total communications needs, and unrivalled value for money.
Four Communications is owned and controlled by its management and staff.