1st October 08: Britain’s favourite chef Jamie Oliver was in Dubai this week signing a partnership deal with Four Communications client Leisurecorp.
The wide-ranging deal sees Jamie designing kitchens for homes at Leisurecorp’s Jumeirah Golf Estates, as well as launching restaurants and a unique kitchen utensil library for budding chefs. Jamie marked the partnership by entertaining media with a live cooking show at The One&Only Royal Mirage Hotel, Dubai.
Said Ray Eglington, managing director of Four's international offices: "Leisurecorp is an amazingly innovative company and strives in every area to deliver the absolute best. It certainly made the story an easier sell to Dubai’s media – and we had incredible interest in it."