National Family Week Calls in Four Communications
Organisers behind the UK’s first National Family Week - to run over the main summer half-term holiday from 25 to 31 May – have appointed Four Communications to handle public relations support, following a three way pitch
With the aim of promoting a more family-friendly culture in the UK, National Family Week will coordinate hundreds of activities for families throughout the country, run by a huge range of organisations including community groups, charities, statutory bodies, schools, businesses and faith networks. Activities include a record attempt for the World’s Largest simultaneous Picnic, the Family Week Story Time, Family Week Film Friday and Family Week Sports Day, culminating in an extended family focus on the last Sunday encouraging family get-togethers and exploring family trees. Parenting issues will be discussed throughout the week with various experts offering advice and opinions on parenting in the UK today.
The initial sponsorship line up features top brands including Activision, Butlins, Bupa, LEGOLAND Windsor, Little Chef, Outwell, Pizza Hut, Sainsbury's, SEAT and Vue Cinemas which is a heavy-weight line up for an event in its first year. Marketing and media partnerships have also been forged and include IPC Media’s Connect titles, Capital Shopping Centres and the Mail on Sunday. Further partnerships are being negotiated including with national radio and press groups.
“A good family life is crucial for both personal happiness and the future of our society and we were very impressed with Four's strategic and creative proposals to ensure National Family Week makes a resounding cross-media debut in May” said Nick Henry, Chief Executive of National Family Week.
“National Family Week is a positive celebration of family life and provides the ideal opportunity for families and communities to spend time together. We are very excited to be handling the first PR campaign behind it” said Four partner, Tim Lewis.
Endorsed by the Prime Minister, David Cameron and Nick Clegg and supported by a host of celebrities including Olympic gold medallists Rebecca Adlington and Sally Gunnell, TV's Richard and Judy, chef Antony Worrall Thompson and childcare expert Professor Tanya Byron, National Family Week got off to a impressive start at the end of last month with a stakeholder launch event in London. At the launch, Ed Balls, the Secretary of State for Children, Schools and Families gave the keynote speech to an audience of some of the most influential individuals and organisations active on the family agenda. The Secretary of State praised National Family Week’s organisers, noting the importance of a national occasion that celebrates the diversity of families in the United Kingdom and shines a spotlight on the issues faced by families.
Kevin Steele or Jane Nethersole at National Family Week on T: 0207 7871 0156
Tim Lewis or Emma Robertson at Four Communications on T: 0870 420 3236
Note to editors
The founder of this new national initiative is Henley Media Group, a family run publishing and marketing company that specialises in developing events and publications on social, environmental and business issues in partnership with governments, UN agencies, multilateral organisations and the corporate sector. Henley Media Group also owns one of the country's leading sampling agencies, Brands in Hands. Henley Media Group co-founded National Family Week with Kevin Steele of Inspired Campaigns, who has joined the board of National Family Week and is responsible for its marketing and PR. Kevin created Enterprise Week which involves half a million people a year in the UK and is now run in 76 other countries. He co-founded the Trade Justice Movement, which ran the biggest ever lobby of Parliament, led a campaign which resulted in a £2 trillion investors group for action on climate change and sits on the Council on Social Action chaired by the Prime Minister.
Over 100 not-for-profit organisations from across the UK including community, statutory, charitable, educational, sporting and faith groups organisations have already committed their support to National Family Week. Supporters include:
· Political leaders including the Prime Minister Gordon Brown, Conservative leader David Cameron, Liberal Democrat leader Nick Clegg, Mayor of London Boris Johnson and First Minister of Scotland, Alex Salmond.
· Charities such as Save the Children, Action for Children, the National Federation of Women's Institutes, One Parent Families, the Princess Royal Trust for Carers, The Children’s Society, NSPCC and the National Childbirth Trust.
· Uniformed services including the family federations of the Army, the Navy and the RAF, the St John Ambulance Service and the Chief Fire Officers Association.
· Faiths including Christian, Muslim, Jewish and Hindu organisations.
· Educational bodies such as Teachernet, Booktrust, the National Confederation of Parent Teacher Associations and the Association of School and College Leaders.
· Other major institutions such as the National Lottery, Trade Union Congress, Youth Hostel Association, Woodland Trust, Royal Opera House, Local Government Association and the Football Association