The Four Gulf team recently completed the Middle Eastern launch of the all new luxury Infiniti Q70 sedan.
The launch involved an event at Dubai Studio City where Infiniti welcomed more than 350 local celebrities, social media stars, Infiniti enthusiasts, journalists, and VIPs to help raise the curtain on the new model. Four clients, ambassadors and network were also invited to join the party. Special guests included Peyman and Mohammed Al Awadhi, Layne Redman of Dubai One TV, with the event MC’d by Shereen Mitwalli.
Guests were treated to stage performances, street artists, cuisine and signature drinks as well as a stunning sound and light show. Infiniti encouraged guests to participate in a 'social media reveal' by getting the hashtag #ForThoseWithDrive trending. As enough tweets and Instagram posts quoted the magic words, the digital displays screening the car started to rise revealing the Q70 in all its glory.
The launch was followed by two days of press test drives where journalists were flown in for the occasion from all around the Middle East. The three day event was a roaring success and is a fantastic achievement for Four as a major automotive launch in the region.
For more information contact Natalie Amos on 020 3697 4200.