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The Honda Racing F1 Team appoints Four

10 April 2008 : The Honda Racing F1 Team has appointed Four Sports, Arts & Sponsorship (SAS) to support its earthdreams marketing programme. The appointment followed a competitive three-way pitch.

Earthdreams is a positive marketing programme that seeks to invest in inspirational social and environmental projects around the world. The distinctive logo will be carried on the RA108 race cars and supported through the Honda Racing F1 Team's global marketing activities.
Four will be responsible for the evolution of the Honda Racing F1 Team's earthdreams-related communications strategy and the delivery of an international media relations programme focusing on media beyond the core Formula One audience.
David Butler, Marketing Director for the Honda Racing F1 Team, said:
"Four demonstrated the right balance of thinking and action, and this is underpinned by a significant depth of sports, sponsorship and environmental experience. Four will work alongside our existing agencies – 19, Fingal and Greenspace – in what will be an important year in the evolution of earthdreams."
Alun James, managing director, Four Sports, Arts & Sponsorship, said:
"earthdreams is a bold move and one that is challenging traditional concepts of sponsorship. We will be working with the Honda Racing F1 Team to communicate the vision, as well as the breadth and depth of the programme."
For more information please contact:
Alun James, managing director – Four Sports, Arts & Sponsorship
T: 44 (0)870 420 3243

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