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Go Set A Watchman: coordinating media for independent book chain Foyles

July saw the launch of Harper Lee’s second and completely unexpected novel Go Set A Watchman. With more than fifty years having passed since the publication of the Pulitzer Prize-winning and universally resonant To Kill A Mockingbird, its successor’s announcement in February sent ripples through both the publishing industry and consumers alike.

Four Colman Getty client, independent book chain Foyles organised a midnight opening to mark the occasion, for which the team was on hand to coordinate media in the atrium as a screening of 1962’s To Kill A Mockingbird took place in the auditorium, before live music from a Dixie band took customers from 11pm to midnight when customers were able to buy the book. 

In the run up to the launch, The Guardian and Evening Standard featured the midnight opening, with BBC World Service, New York Times and Jazz FM coming along on the night. A large amount of national and international coverage followed the next day including the New York Times, Telegraph Online and Independent Online. 

Simon Heafield, Marketing Manager at Foyles said of the launch, “We had a buzzy evening with the queue starting to form at 10pm. We welcomed a few hundred customers who were thrilled with their purchases and also sold out of DVD and book bundles of To Kill A Mockingbird. If this evening is anything to go by, Go Set A Watchman will live up to its billing as the publishing event of the year.”

For more information contact Truda Spruyt on 020 3697 4200.

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