3rd February 2006: GlaxoSmithKline Nutritional Healthcare (GSK) has appointed Four Sports Marketing & Sponsorship to help manage its sponsorship programme with British Cycling.
Nina Arnott, UK Communications Director for GSK said 'We have been involved with British Cycling for two years and are looking to take the relationship to the next level as part of our commitment to helping people enjoy active lives. We wanted to add some professional sponsorship expertise to the team, and Four has great experience in managing both sports and corporate social responsibility programmes'.
Rachel Clarke, Associate Director of Four Sports Marketing & Sponsorship, said 'Cycling is one of the most accessible means of getting fit and active and as such has an important role to play in the health of the nation. GSK and The British Cycling Federation have developed a pioneering approach to encourage active participation and we are looking forward to working with all parties to deliver a successful programme'.