This week is the UK’s first ever National Family Week (25-31 May) and Four’s PR team has gone gung-ho to promote the largest coalition onfamily issues, supporting over 4000 events taking place across the UK and encouraging more than 14,500 picnickers to get involved in a record breaking picnic on bank holiday Monday.
No family issue has been left unturned! Four has launched Family Matters research and co-ordinated PR activity with over 150 partners and sponsors, underpinned by the backing of celebrities and politicians alike – from Gordon Brown and David Cameron, to Sally Gunnell, Antony Worrall Thompson and Esther Rantzen.
With Family Film Friday, Family Sports day on Saturday and Family Reunion Day on Sunday, the week is far from over but the success is already clear. With over 800 media hits across broadcast, national, regional and parenting press, the first ever National Family Week has been Fourtastic!