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Four appointed to provide cultural sponsorship workshops to Polish businesses and arts organisations


Four Sports, Arts & Sponsorship to support Poland’s National Centre for Culture in development of the country’s sponsorship sector
2 September 2011 - Poland’s National Centre for Culture (Narodowe Centrum Kultury) has appointed Four Sports, Arts & Sponsorship to provide cultural sponsorship workshops in Warsaw. The September workshops will specifically target Polish businesses open to partnering with the arts and, separately, arts organisations seeking sponsors.
Active for more than 60 years, Poland’s National Centre for Culture initiates and coordinates strategic programmes promoting culture as an important factor of social and economic development and civic education. The cultural sponsorship workshops are part of the Centre’s ‘Culture Counts!’ campaign which advocates culture’s wider development potential and supports activities to increase culture and commercial collaborations.
The three days of workshops – the first for businesses and the second and third days for arts organisations - will demonstrate the value of arts sponsorship, include advice on how to best seek a potential partner as well as how to develop effective and deliverable sponsorship propositions that benefit both parties.
Four Sports, Arts & Sponsorship, part of Four Communications Group, are experts in cultural sponsorship and communication consultancy. Arts clients, past and present, include Abu Dhabi Authority for Culture and Heritage (ADACH), the London Jazz Festival, the British Library, the Scout Association and the Liverpool European Capital of Culture 2008. Advising major companies and organisations on their cultural sponsorship programmes, the team has also led campaigns for sponsors partnering with cultural events and organisations including Design Miami/ and Design Miami/ Basel, the British Museum, the Edinburgh International Festival and Abu Dhabi Art.
Commenting on the announcement, Magdalena Kulikowska, National Centre for Culture (Narodowe Centrum Kultury) said: “The Polish cultural sector is growing extremely quickly and we were keen to bring Four onboard to share its cultural sponsorship expertise through these workshops. Part of the remit of our ‘Culture Counts!’ campaign is to encourage the professionalisation of Poland’s cultural sponsorship sector and the strong interest to date from both businesses and arts organisations seeking partnerships has been extremely encouraging.”  
Rachel Clarke, Director, Sports, Arts & Sponsorship added: “Cultural sponsorship is an exciting marketing tool for a wide range of companies, and the corporate sector is an important source of funding for the arts, all over the world. Our workshops aim to educate and inspire both sponsors and arts organisations about the mutual benefits of working together. We are particularly pleased to be taking our sponsorship training to Poland during its EU presidency.”
For more details on the workshops and to book a place please visit Registration closes on 13 September 2011.
- ENDS –
Contact for press:
Emily Alexander, Account Director, Four Communications
+44 (0) 20 3023 9914
About Four Communications Group
Four Communications is a leading independent integrated communications agency and one of the fastest growing over the last ten years. We are now the no 6 independent agency in the UK, no 12 in Europe, the no 12 consumer agency and no 4 digital agency in the UK. Set up in 2001, Four is founded on four core principles…experience, passion, intelligence, commitment. These principles underpin all of Four’s client programmes and define the way the business is run.
From its offices in the UK and the Gulf, Four runs an international network offering strategic advice and practical support across the complete communications spectrum. In ten years, the agency has grown from seven people to more than 130and expanded from London to Liverpool, Abu Dhabi, Dubai, and later this year to Oman.  
Four has expert teams in public relations, public affairs, community consultation, design, branding, advertising, media planning and buying, marketing, sponsorship, representation, social media and digital services.  This means clients get an unrivalled service, matching their total communications needs, as well as unrivalled value for money.
In 2011, Four acquired travel PR agency, bgb, to form Four bgb.  This makes us the market leader in travel and tourism. Four bgb sits alongside the agency’s other specialist teams in development, community, consultation, property, financial services, public sector, kids & family, entertainment, sport and the arts.
Four Communications is owned and controlled by its management and staff.
About the National Centre for Culture (Narodowe Centrum Kultury)
Poland’s National Centre for Culture initiates and coordinates strategic programmes for culture, promotes culture as an important factor of social and economic development and civic education, and builds a platform for regional, trans-regional and international cultural cooperation.
Among its activities in 2010 the Centre establishedCulture Counts!’, a campaign that recognises the economic, as well as social, benefits of culture. Advocating culture as a key factor in social, economic and political development, the campaign aims to encourage and developrelationships between culture and business, through cultural sponsorship, investment in culture and cultural education.
Culture Counts! website: 


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