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Four works with ONS to launch 2011 Census

Four’s PR, social media, design and digital teams have been hard at work supporting The Office for National Statistics with its launch of 2011 Census. Kick-starting the advertising campaign two weeks ago, a double decker origami bus set on tour across England and Wales – with media coverage from dawn ‘til dusk with BBC Breakfast and ITV News at Ten.

Today, the team headed to Royal Mail sorting offices as the mail-out of 26 million questionnaires began. A visit from ITV’s Daybreak team, a few giant envelopes and brilliant postmen and postwomen got the mail-out off to a great start... look out for the questionnaire falling through your letter box soon!





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