Leading integrated communications consultancy, Four Communications, has been appointed by Wyndham Hotel Group, the world’s largest hotel company with over 7,000 hotels, to serve as its public relations representative in EMEA.
With offices in the UK and across the Middle East, Four will be responsible for building awareness of Wyndham Hotel Group’s portfolio of hotels as the company expands its presence in the EMEA region with flagship brands including Ramada, Days Inn and Wyndham Hotels and Resorts.
Four Communications was selected after a three way pitch and will deliver an integrated programme by building relationships with press and consumers. Reporting to Andrew Dufty, Vice President of Marketing, the cross-agency team is led by Tim Lewis, Partner, Four Communications, who commented:
“We are delighted to be working with Wyndham Hotel Group both in the UK and across EMEA. As a market-leading company, it is both a significant and exciting addition to our portfolio of travel clients. This appointment reinforces our ability to deliver PR disciplines from consumer and corporate to digital communications through one integrated team.”
Andrew Dufty, Vice President of Marketing, Wyndham Hotel Group, said:
“Four Communications offered us the right mix of communications skills, digital management systems and geographical reach to meet this competitive brief. As a group, this is a significant step for us as we focus our attention on building our corporate and hotel brands in the EMEA region.”
Four begins work with Wyndham Hotel Group immediately. No fees are disclosed.
For further information on Wyndham Hotel Group and Four Communications, please contact:
Tim Lewis, Partner Tel: 0870 626 9047 Mob: 07973 506 985