The 2014 Man Booker Prize was awarded at London’s Guildhall on Tuesday evening, with Australian author Richard Flanagan announced as winner for his novel The Narrow Road to the Deep North. Four Colman Getty handled the event, as well as the huge media interest that followed.
The dinner was attended by 500 people from the literary world, press and the Man Group, and not forgetting HRH The Duchess of Cornwall, who was greeted by Flanagan with a protocol-defying hug as she presented him with his prize. The event was broadcast live on the BBC News Channel, streamed online at The BBC Arts Hub, and covered on the BBC News at Ten and Newsnight.
The man of the hour has been ‘surfing an avalanche’ of international media requests since the moment he won, but the gruelling schedule was certainly worthwhile. Coverage gathered has a collective circulation of just under 155million, and the reach of all tweets using Man Booker Prize related hashtags stands at over 27.1 million.
The Royal Mail also jumped on board to celebrate Richard’s success: any post sent on Thursday, Friday or Saturday this week will carry a post congratulating Flanagan on his win – a first for any literary prize.
To round everything off nicely, the book has shot to the number one spot on Amazon and the iBook store, with the publisher placing orders for an additional 100,000 copies of the hardback to be printed internationally.