Four Communications was the PR partner of the 3rd GCC Government Social Media Summit in Dubai last week. The summit, which ran 17-18 September, attracted regional and international communications and social media experts. There they discussed the innovative strategies governments can adopt to reach stakeholders more effectively.
The Four Gulf team welcomed more than 45 media representatives to the summit, achieving coverage across all key UAE dailies and broadcast outlets. Four also managed the event’s social media accounts, and live-tweeted the lessons shared during key-note speeches, panel discussions and workshops.
Topping off the tremendous PR results, the official summit hashtag #GSMS14 trended as no.1 on Twitter in the UAE during the summit.