Last night, at the prestigious annual Travel Marketing Awards, Four bgb won Best PR Strategic Campaign for the St Vincent and The Grenadines team’s ‘Digital Detox’ programme.Considered the only travel industry event recognising marketing excellence, the evening at the Intercontinental Hotel, Park Lane was attended by senior professionals from across the industry. The event is organised by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG).
Four bgb’s ‘Digital Detox’ campaign, which was also awarded Gold status by the judging panel, saw St Vincent and The Grenadines labelled the laid-back alternative to high-tech destinations. The initiative used research to promote the islands as a place for people to switch off and relax. The ‘digital detox’ was packaged and sold by tour operator partners.
Positioned as an escape from the modern day ‘addiction’ to gadgets and technology, the campaign was leveraged across print, radio and video news releases, generating over 85 pieces of print and online coverage. A twitter #detechSVG and Facebook page generated buzz in the social space with web traffic rising by 66%. The Caribbean destination also featured in a Mintel report on changing trends in consumer habits and mobile technology.
For more details on St Vincent and the Grenadines, please visit http://www.discoversvg.com/