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Four Scotland's flower power

This week, Four Scotland showed off their ‘flower power’ when they unveiled a giant flower wall designed to support a new NHS Health Scotland and Scottish Government campaign.

 

The team launched #NipItInTheBud in Glasgow City Centre on Saturday 25 February, to raise awareness of the importance of smear tests, which can detect cells that could turn into cervical cancer.

 

Over 1,000 flowers were used to create the wall, and were given away to women throughout the course of the day as a reminder not to ignore their next smear invite.

 

As the flowers were gradually removed, the wall revealed the phrase ‘Nip It In The Bud’ - the slogan at the heart of the cervical screening flower campaign by NHS Health Scotland and the Scottish Government.

 

Scots television presenter, Storm Huntley, backed the campaign, saying: “There's still a lot of fear and embarrassment surrounding smear tests and as a result too many of us aren't getting checked out.

 

"I hope this campaign will get people talking about cervical screening and how important it is that we all make time for our regular smears.

 

"I admit, going for a smear is not something I look forward to, but the consequences of not going could be much worse.”

 

The stunt received extensive media coverage with highlights including the front page of The Herald, Sunday Mail, Sunday Post and STV as well as a great amount of engagement on social media. 

 

The Flower film created to challenge the reasons women give for not attending their smear, has clocked up almost 50,000 views since its release, and has convinced a host of women to share their stories in a bid to encourage others to take part in screening.

 

Watch the film here.

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