This week Four Scotland expertly handled the sensitivities of child sexual exploitation for their work with the Scottish Government.
Working with Barnardo’s UK, the team launched the Child Sexual Exploitation (CSE) campaign, urging parents to be mindful of the risk of under-18s being coerced, pressurised or manipulated into a sexual act, and how to spot the warning signs.
Unveiling the first national TV campaign, the issue was tackled with haunting creatives of older predators masquerading as texting teens. The campaign has generated extensive media attention and broadcast coverage. Information about the campaign can be found at www.csethesigns.scot.