This week, Four’s Property PR team found themselves at the Houses of Parliament, promoting the Clean for the Queen campaign with a photo call to gather support from litter-conscious MPs.
Attendees donned purple campaign t-shirts and hi-vis vests whilst clutching purple bin bags and litter-pickers as they pledged their backing and called for community groups, schools and businesses to help tidy their local area ahead of The Queen’s 90th birthday.
Attendance wasn’t grubby, with 80 MPs including Michael Gove and Environment Minister Rory Stewart. However one particular mop-haired Mayor stole the show as he often does. Seconds after stepping in front of the cameras, Boris Johnson demonstrated his prowess by throwing a piece of litter in the air and catching it with his picker, with the ability and demure fashion of an England lacrosse player. Cue rapturous cheering from the crowds, and a successful campaign.
More than one million people are expected to join the UK’s largest litter pick over the Clean for The Queen Weekend during 4, 5 and 6 March, led by campaign director Adrian Evans, who was the Pageant Master for The Queen’s Thames Jubilee Pageant.
The Mayor is donating 100 clean-up kits containing litter pickers, gloves and rubbish bags for the special clean-up weekend, and all social support is being delivered by the team of Four Change.