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Four promotes Tim Reid to operating board

London, 20 June 2017: Tim Reid has been promoted to managing director, group client services at Four Communications Group and will join the operating board of the business immediately. This promotion is a reflection of the work in new business development and client work Tim has delivered since joining Four as group client services director in January 2016.  

Tim’s role will encompass continuing work on new business development and client work with a focus on the property, financial services and travel sectors. In addition Tim will also take a lead role in Four’s own marketing and PR, working with group managing director, Einir Williams.

Tim was formerly at Good Relations Property rising from account manager to managing partner in less than five years and sat on the wider Good Relations Board. Prior to this, he worked for the Royal Institution of Chartered Surveyors and the London and Quadrant Group (Tower Homes Ltd). Tim has provided PR counsel to clients ranging from small niche businesses to FTSE 100 companies.

This promotion comes on the back of another record year for Four and sustained growth over a number a years. In 2016 the group billed fee income in excess of £26 million compared with £21 million in the previous year – growth of 26%. Profit (EBITDA) grew by 32% from £4.6 million in 2015 to £6.1 million in 2016. In 2015 Four secured £10 million investment from BGF (Business Growth Fund), the UK’s most active provider of growth capital to small and mid-sized businesses, and an additional debt facility from HSBC. Four has acquired 12 agencies in total and a number in the last 12 months including healthcare business, Packer Forbes; retail specialists Rain Communications, public affairs specialists, Insight Consulting Group and social media marketing and insights agency, Legend Engage.

Four has recently been named no. 12 in PRWeek’s Top 150 UK PR Consultancies Rankings for 2017, up three places on its 2016 ranking and one of the fastest growing businesses in the rankings.

Four has also been ranked as no. 1 in UK Public Affairs, no. 2 in UK Public Sector, no. 4 in UK Independents, no. 5 in UK Healthcare, no. 5 in UK Consumer, no. 10 in Middle East View and no. 45 worldwide.

Nan Williams, Four Communications, group chief executive said:

“Tim’s promotion follows what was another record-breaking year for Four in 2016 and an exciting period as the business continues to grow. We like to recognise and reward excellent performance at Four, and we continue to try to retain and attract the best talent. Our ambitious growth plans will continue in 2017.”

Tim Reid said:

“I am obviously delighted to be promoted and take the step up to the operating board at Four and the additional responsibilities that come with that. Four is an excellent business, as demonstrated by its growth from a start-up 15 years ago to what it is today. I am excited by the new position especially the importance of marketing an agency, so that current and future clients are aware of the value we bring.”


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