This week, science-led global healthcare company GSK appointed Four MSA as the sole media agency for planning and buying all healthcare professional media in print and digital for GSK’s respiratory brands in the Nordics and Baltics (Denmark, Sweden, Finland, Norway, Lithuania, Latvia and Estonia).
The team will work with GSK to move them from their current country by country buying model, to planning and buying as a ‘cluster’ or regional hub. The scope of work also includes the possibility to roll out the approach for GSK across the whole of Europe. So the next six months will be a critical time to prove the success of this approach and hopefully secure the wider European opportunity.
A new member of the team will be recruited to help Four MSA service the account, and will be based in the GSK Copenhagen headquarters.