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Four Media takes over East London

Four Media recently helped client Greenwich Peninsula take over East London, for the launch of their new destination campaign aimed at attracting bold, curious and interesting first settlers to the area.

The team planned and negotiated an 8-week media campaign spanning print, digital and outdoor platforms across the capital, including some high-profile takeovers at Liverpool Street and Canary Wharf underground stations, and a wrap of London read the Evening Standard. 

The next phase of the development launches on 3 March, and will be promoted with an on-going media campaign.