1 June 2007: Four Media are delighted to announce the win of Rubicon Drinks Ltd after a four way pitch. The campaign for 2007 – already underway, involves an integrated multimedia schedule utilising newspapers, magazines, television, outdoor and online across the summer months.
The campaign is concentrating on promoting their newest product – Papaya which contains Lutein and has particular health benefits associated with eye care. They are working in association with The Eyecare Trust to promote the importance of nutrition in maintaining eye health.
For more information please contact:
Sue Cox, account director - Four Media