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Four marks 'two years to go' to the London 2012 Olympic Games

Four’s specialist Sports team, on behalf of client Lloyds TSB, has been working hard to promote a key milestone in the run up the Olympic Games.
The ‘two years to go’ campaign launched on 27 July 2010 and has involved the team working with various Lloyds TSB teams to secure high profile pieces in The Daily Telegraph, The Times, Metro and Evening Standard. 
Following the recent success of the Lloyds TSB Local Heroes programme, Four involved some of the young athletes in the “Countdown to 2012” broadcast coverage with CNBC, which saw anchors trying their hand at Olympic sports with the help of the young aspiring Olympians.
You can find out more about Lloyds TSB’s London 2012 partnership at

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