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Four launches Qualified for Life campaign

Four Cymru, our partnership with Welsh agency FBA, has successfully launched the campaign to promote the new qualifications system in Wales. The team has been working on behalf of the Department for Education and Skills in the Welsh Government.

The project involved creating a brand new website (http://qualifiedforlife.org.uk/), printed collateral, a new brand, and numerous animations to illustrate the new qualifications.

The campaign needed to appeal to a very wide variety of audiences including teachers, parents and students, and all the work has been fully bilingual in English and Welsh.